Media Training
Reaching a wider audience- creating a positive profile
At One On One we've media trained everyone from leading Chief Executives to entire international sales teams.
Being interviewed by the media offers several unique opportunities- but agreeing to an interview requires a clear understanding of what the media expect of a professional spokesperson- and a newsworthy story.
We'll show you how to:
- Identify and prioritise key messages
- Create a 'story' that is credible, compelling and authoritative
- Control and refocus the discussion with confidence
- Relax and remain calm- even in stressful situations
To be certain that you're fully prepared, we'll also cover the practicalities of an interview:
- How to use microphones
- How to cope in a live studio environment
- How to use body language to convey openness and integrity -
because we know that nothing is ever truly 'off the record.'